Blogging Vertigogo

"It's not what you look at that matters, it's what you see."
Henry David Thoreau (1817-1862); US essayist, poet and philosopher.

ZDNet.com's David Berlind reports that Wall Street thinks "Blogs [are] insignificant". Berlind disagrees:

"[W]hy is almost every major media organization running RSS feeds? Because RSS is the new killer app of the Web. It is a major content consumption channel and, as with the Web, those media organizations know they can't beat it, so they joined it. Blogs are stealing the time of their audience members. Every minute I spend reading Sun COO Jonathan Schwartz's blog is one less minute I spend looking at CNN.com, some other site, or my television."

Wall Street is not alone looking down on blogging. Some academics appear to have attempted to banish mere mentioning of the word Blog from everyday campus reality:

Blog, a fusing of "Web" and "log" that refers to online diaries, made Lake Superior State University's annual list of words that should be banished, according to the Associated Press. The list's authors noted that "many who nominated it were unsure of the meaning." Kinda like criticizing a movie before you see it.

Well. They should know better. At least a (blogger) reader replying to Berlind's post was more coherent: "Other than techies and geeks, very few even know what blogs are. Even fewer know what RSS is. And even fewer have ever heard of podcasting. You need to venture out into the real world once in awhile."

Of course, you can now view the AFOE 1st European Weblog Award results (the Satin Pajamas) and point any non-believers to any of these exquisite blogs. You are bound to get some fresh converts to blogging.